AI handles logical execution. 1%ERS handle the rest.

When you need to define what to execute and the path isn't clear, everything is shifting, and the playbook doesn't exist, look to your 1%ers. They possess the seven meta capabilities needed to get new things done.

Only 2% of Doing New Things Initiatives Succeed. We Found Out Why.

After analyzing 11.6 million innovation case studies across 30+ years, we discovered a pattern.

The 2% that succeeded all had something in common: 1%er humans.

Not better processes. Not more resources. Not smarter strategies. They had the Humans who possess seven capabilities that thrive in uncertainty and complexity. Without these humans, failure was mathematically certain. The good news? The seven capabilities are developable.